O Dilema do Omnivoro

That perhaps is the what the industrial food chain does best: obscure the histories of the foods it produces by processing them to such an extent that they appear as pure products of culture rather than nature - things made from plants and animals. Despite the blizzard of information contained in the helpful Macdonald's flyer - the thousands of words and numbers specifying ingredients and portion sizes, calories and nutrients - all this food remains perfectly opaque. Where does it come from? It comes from Macdonald's.